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BOTTI REALTY HELPS SELL HOMES FOR MORE BY USING REALTOR.com®,

THE #1 REAL ESTATE SITE1

According to recent research by the National Association of REALTORS®, 83% percent of home buyers say photos and detailed property descriptions are the most useful features when searching for homes online.2 Botti Realty is taking advantage of this trend for its clients with its recent commitment to enhance all properties it markets with multiple photos and customized property descriptions on the #1 real estate site1, REALTOR.com®. With changing real estate market conditions, Botti Realty is giving consumers what they want most online and providing another reason why home sellers and buyers must insist on using Botti Realty.

Listings on REALTOR.com® with six photos are viewed 299% more often, on average3 and rise to the top when searched by number of photos. And because Botti Realty enhances all of its clients’ properties on REALTOR.com® with multiple photos and detailed property descriptions, these properties also receive this high-impact placement on other popular Web portals such as AOL® and MSN®, helping reach the largest audience of home buyers for its clients.

Botti Realty understands that it is vital to reach the over 6.6 million consumers4 each month who, on average, spend 82% of the time they search for a home online on REALTOR.com®1. With 77% of all home buyers using the Internet at some point in their search for homes1, Botti Realty is working to make sure its clients’ homes are promoted where more consumers are searching online.

Call today to see what Botti Realty is doing to help homeowners in your community sell their homes for more.

1 Media Metrix – Based on reporting of the time online users spent during 2005 on REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisers/brokerages.

2 2005 National Association of REALTORS® Profile of Home Buyers and Sellers

3 Compared with non-showcase listings (listings without multiple photos). Based on REALTOR.com® internal analysis of Showcase Listing Detail Page Views per Listing vs. Non-Showcase Listings Detail Page Views per Listing, for January 31, 2005.

4 Media Metrix – reporting the average number of unique visitors to the site each month of 2005.